Know your customers - online and instore
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Ecommerce is widely used by Australians
With simple metrics supporting online shopping
Yet online shopping is in its infancy
With plenty of room for wider adoption
Expect smartphones to drive further growth
As greater penetration changes consumer behaviours
And online and instore worlds converge
Offer the right product, at the right price!
Some suggest it's about collecting data
But customers don't like it
Click for surveys...
70% were "concerned with how companies and websites use and share my information"
Source: ACMA commissioned research May 2012
91% "would prefer it if I controlled the use of my personal information"
Source: North American Technographics Survey Q3 2011
91% think that "The government needs a warrant to view our online data. We shouldn’t have to worry about prying eyes"
The Guardian - Where do you stand on internet privacy Apr13
Perhaps it's not that complicated
Bring back the shop assistant
With Geddup you can 'just ask'
Your customer invites you to engage with them
And you are always just one click away